3 free, must-have SEO tools

Want to boost your online presence without spending a penny? These three free SEO tools are perfect for you.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Three free tools to improve your visibility

SEO doesn’t necessarily require a big budget. Here are three free, must-have tools for analysing and improving your site’s online presence.

1. Google Analytics: understanding your traffic

Google Analytics gives you an overview of your traffic: where your visitors come from, which pages they view and when they leave the site.

With Google Analytics, you get a precise analysis of user behaviour. You can identify which content holds their attention and which pages get little traffic. This free tool from Google is one of the solutions we set up for our clients as part of our digital communication offering at Wecode.

2. Google Search Console: tracking your SEO performance

While Google Analytics tells you about visitor behaviour, Google Search Console tells you how Google sees your site. This tool lets you monitor and fix issues affecting your visibility in search results.

With detailed reports on how your site appears in search results, you gain valuable insights for adjusting your SEO strategy. As a web development agency, we recommend this tool for any project that cares about its visibility.

3. Ubersuggest: finding the right keywords

Effective content starts with the right keywords. Ubersuggest helps you discover relevant keyword ideas for your business.

With Ubersuggest, you get access to keyword research and competitor analysis to help you stand out in your sector. Whether you’re a beginner or experienced, this tool remains accessible and useful day to day.

These three tools form a solid foundation for analysing and improving your visibility at no financial cost. Remember that Wecode is on hand for more personalised support with SEO and digital communication.

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