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SEO Audit: 8 Essential Elements to Check on Your Website

Is your site live, but nobody seems to find it on Google? Before rebuilding everything, start by analysing it. Technical health, content, keywords, performance, links and local SEO: discover what a serious SEO audit should really examine.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Is WordPress Slow? Here's What's Really Slowing Down Your Site

Does your WordPress site take several seconds to load, with visitors already regretting the click? The problem isn't necessarily WordPress itself. Oversized images, plugins, hosting, code or scripts: here are the main causes of a slow site and how to fix them.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

website design
Website design in Lausanne: 9 mistakes that could cost you clients

A beautiful site that's confusing, slow or invisible on Google is still… a site nobody visits. Discover the mistakes that can turn your digital investment into a pretty virtual business card.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

website redesign
Why you should start preparing your website for 2027 now

Your website works today. Great. But is it flexible enough to keep working tomorrow? Preparing your website for 2027 starts well before January 2027.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

How much does SEO cost in Switzerland? The real prices in 2026

Want to appear on Google but not sure how much to budget for SEO? Audit, technical optimisation, content, local SEO or monthly support: discover the main prices on the Swiss market and the factors that really affect the bill.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Why is your competitor ahead of you on Google?

You offer the same services, you’re in the same region, and yet your competitor appears above you on Google. Coincidence? Not really. Local SEO, content, technical factors, user experience, authority… here’s what can explain the gap, and above all, how to climb back up.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Web agency in Geneva: prices, services and what you’re really paying for

Brochure website, e-commerce, SEO, design, bespoke development… a web agency doesn’t just sell “a website”. Discover the services available in Geneva, the prices charged, and above all the factors that make a digital project’s price vary.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

SEO agency in Geneva: how to choose the right one?

In Geneva, choosing an SEO agency can seem complicated. Discover our tips for making the right choice and boosting your online visibility.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

A deep dive into the Claude Opus 4.7 update: what’s really changing

Everything you need to know about the latest Claude Opus 4.7 update: improvements and surprises in store.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

3 free, must-have SEO tools

Want to boost your online presence without spending a penny? These three free SEO tools are perfect for you.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

seo
Top SEO secrets: why your site isn’t ranking first on Google

Wondering why your site isn’t ranking first on Google? Dive into the world of SEO to uncover the mysteries of rankings.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Local SEO: how to dominate your city

Want your business to shine in your city? Learn to master local SEO and put yourself in pole position in local search results.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Website design in Geneva: what you really need to know

Launching a site in Geneva? Between the FADP, GDPR, multilingual content and local SEO, you need a rock-solid plan (but a responsive one). In this guide, we cover budget, timelines, Swiss hosting, payments like TWINT and UX best practices. The goal: a high-performing, compliant and profitable site for your business.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Geneva, Switzerland
How to appear on Google in Switzerland?

Discover how to optimise your presence on Google in Switzerland! From local SEO to content strategy, learn how to boost your online visibility.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Stop bulky JPEGs: switch to WebP and AVIF today, your SEO will thank you

In 2026, serving raw JPEGs/PNGs is like delivering by horse and cart. WebP and AVIF cut the file size, keep the quality and boost SEO. In this article: best practices, compatibility, a <picture> snippet and expert tips from Wecode for web performance that really delivers.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

a spider that represent micro interactions for a website
Micro-interactions: the small details that turn your site into a web superstar

Micro-interactions turn an ordinary user experience into an extraordinary one. Discover how these tiny movements can shape your site, captivate your customers and power up your digital communication. Dive into the world of details that make the difference and boost your web interfaces!

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

How much does it cost to build a mobile app in 2026?

Find out how much it costs to build a mobile app in 2026. This guide gives you tips to optimise your budget while developing a high-performing app.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

How much does a website cost in Switzerland in 2026?

In 2026, website prices in Switzerland range from reasonable to high-end luxury. Brochure website, e-commerce, bespoke, maintenance, SEO… we give you the real price ranges in CHF, concrete examples and the hidden costs to plan for. A clear guide, no smoke and mirrors, from Wecode.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Reputation and design: a closer connection than you think

The world of design and the world of credibility aren’t as far apart as you might think. Discover why, and how to dress your business for success.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

WeLink by Wecode: your team’s digital identity, centralised on a single platform

In most SMEs, everyday digital identity (email signatures, business cards, profile pages, QR codes) is built up over time… and often ends up as a patchwork: inconsistent signatures, outdated visuals, obsolete information, and integrations cobbled together depending on the tools and the people involved. WeLink is the SaaS application we built at Wecode to solve this properly: a single platform to create, manage and deploy every team member’s professional identity — in just a few clicks, and at scale.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Planning your content strategy over 12 months: the complete guide

Worried about getting swept up in the unplanned frenzy of content creation? Rest assured, you’re not alone. While some brace for the last-minute rush, we’ll show you how to turn that potential chaos into a calm, controlled process.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

The ultimate guide to identifying your web KPIs and boosting your strategy

Don't leave your digital goals hanging: master the art of KPIs in 2026 and multiply your web performance! An article to read to kick off your strategic year.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

astronaut
Web technologies 2026: your digital allies and enemies

Discover the web technologies to adopt or ignore in 2026 to master digital change.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

cover article
Why 80% of websites fail to convert their visitors

Discover the causes behind the low conversion rate of Swiss websites and the strategies that can turn it around.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

You type, it draws: how GPT-4o is reinventing visual creation

Create professional visuals just by describing what you want? ChatGPT 4o does it, and does it well. Here's how to get the most out of it for your projects.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Minimalist design: why “less” can pay off so much more

Minimalist design isn't a trend, it's a strategy. Discover how simplifying your website's interface can improve the user experience and strengthen your image.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

JavaScript for beginners: your first steps in code

Dive into the world of JavaScript with our beginner’s guide. Learn the essential basics of the language, its features, and how to write your first lines of code!

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

SEO vs PPC: who will win the battle for online visibility?

A head-to-head breakdown of SEO and PPC to find out which strategy will truly put your site in the spotlight! Get your keyboards ready, it’s about to get buzzing!

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

AI serving Swiss SMEs: revolutionising digital marketing

Discover the impact of AI on Swiss SMEs’ marketing strategies. From data analysis to automation, a world of possibilities awaits.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

UX Design: what is it and why is it essential today?

Discover why UX Design has become essential for elevating your digital interfaces.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

The 10 VS Code extensions that will revolutionise your developer life

Dive into the world of VS Code extensions with our essential top 10, and boost your workflow like never before!

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Hibernate or wake up? The digital reawakening after the winter break

The helmet's packed away, time for web development! But how do you find your way back to the digital world after the snowflakes? Here are our tips for a smooth transition back to the office.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Santa 2.0: How digital is revolutionising gift delivery

Discover how Santa is embracing web development to optimise gift distribution. The magic of Christmas in the digital age revealed!

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Master CSS animations for a lively, engaging website

Turn your website into a leading actor on the big screen of the internet with CSS animations. We break down every step to help you create ultra-captivating effects.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

When developers from planet Earth decode languages from beyond

Developers land on Mars! Let’s discover MarsHTML together, an extraterrestrial language set to turn our view of coding upside down.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

UX and UI design: two partners for a flawless user experience

Dive into the fascinating world of design where UX and UI meet. Discover their respective roles in elevating your user experience.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

More than a Like: how social media boosts your customer strategy

In an era where the Like reigns supreme, discover why social media has become crucial to customer engagement for your business.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Why your site isn't attracting visitors: 5 steps to break the digital silence

Do you feel like your site is talking to an empty room? Discover five foolproof techniques to attract visitors like moths to a flame!

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Adobe's creative predictions for 2025: what to remember

A look back at Adobe's 2025 trends report: from hyperrealistic design to retrofuturism, the key creative directions it forecast.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

The secret carnival of spam: the party-crashing emails

Under cover of a night full of intrigue, spam slips past our radar, becoming the ultimate impostor among your emails!

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

How digital communication transforms your brand's story

Dive into the nuances of digital communication and discover how it's redefining the way brands engage with their audience in a connected world.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Turn your text into video: discover Sora, OpenAI's revolution!

Discover how OpenAI, with its Sora model, is reinventing video production by turning your text into dynamic footage. A creative revolution within reach!

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

When AI and web development merge: Wecode at the cutting edge of innovation

A captivating look at AI's impact on web development. Wecode uses this technology to create innovative, high-performing solutions. A human-machine duo not to be missed.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

How to get your mobile users hooked: the secret to engaging UX

Optimise your apps with engaging user experiences. Learn the best practices for mobile UX design to retain your users.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

When servers dream of doing nothing: a digital escape

Discover the irony of a weary server's daily grind, longing for a holiday in bytes, and see how Wecode comes to the rescue.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

The unsuspected tricks behind ultra-fast websites

Discover how to boost your website's speed with lesser-known development techniques mastered by the pros. Stop keeping your visitors waiting!

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Showdown: custom websites versus templates

Between the artisanal flexibility of a custom site and the efficiency of a template, where does your web project stand? Here's the breakdown of both options!

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Well-kept secrets for a website in turbo mode

Explore concrete techniques for speeding up a website, illustrated by Wecode's development expertise.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

A deep dive into 2024's most striking web design trends

Bold colours, immersive animation and deep personalisation: a look back at the trends that shaped web design in 2024.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

A dive into the digital jungle: a day in the life of a cookie

Understanding the role of cookies in your browsing, the privacy issues they raise, and the compliance solutions offered by Wecode.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

The ultimate beginner's SEO guide: claim Google's top spots

New to SEO and looking to improve your position in search results? Follow our practical guide to build a solid foundation.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Artificial intelligence: when robots take over graphic design

Discover how artificial intelligence is revolutionising the world of graphic design and redefining the boundaries of human creativity. Ready for this futuristic journey?

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Top 10 coding mistakes that ruined projects (and how to avoid them)

Top 10 coding horrors! These mistakes have wreaked havoc across the development world. Follow our advice to avoid a digital shipwreck.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

5 key steps to protect your website and your data

Protecting your data and your customers' data has never been more essential. Discover our 5 key steps to strengthen your website's security.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Web Developer VS WebDev: when the passion for code rages on

In the fast-paced world of web development, there are legends and myths fuelling endless debates: tabs or spaces, dark mode or light mode, and above all, the great duel between Web Developer and WebDev.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Local SEO Basics: How to Be Visible in Your Region

Local SEO focuses on optimising your website and pages to appear in your region's search results.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Freelance Developer vs Web Agency: The Decisive Duel

In the fast-paced world of the web, a dilemma divides clients and businesses: hire a Freelance Developer or a Web Agency?

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

The Importance of Visual Consistency in Strengthening Your Brand

Visual consistency refers to the harmony and continuity of the graphic and aesthetic elements that represent a brand.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Minimalist vs Maximalist Design: Which Should You Choose for Your Site?

When designing a website, choosing the right visual style is crucial for delivering an optimal user experience and reflecting your brand image. Two major design approaches stand out: minimalist design and maximalist design.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Conversion Rate Optimisation: Boosting Your Site's Performance

Conversion Rate Optimisation (CRO) is an essential process for businesses looking to maximise the impact of their website.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

The Importance of Responsive Design for Improving User Experience (UX)

Responsive design is now essential for delivering smooth navigation across mobile, tablet and desktop, and for converting more visitors.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director

Conversion Forms: Optimising Every Step for More Leads

Conversion forms are a powerful tool for businesses looking to turn visitors into potential customers.

Bruno Studer - Founder and Director of the Wecode web agency in Geneva
Bruno Studer - Founder and Director of the Wecode web agency in Geneva

Bruno Studer

Founder & Director